December 19, 2010

Urban Dwelling Minorities Most Likely to Use Twitter

It's 10 a.m. on a beautiful Sunday morning. You pour of fresh cup of java, head to your computer read the New York Times, and then, the 8% of you that find yourselves poking around on Twitter, look down at your hands to realize that you are probably Black...or Hispanic.

A study was released recently, by the Pew Center for Online Research that showed that Blacks and Hispanics were twice as likely to use Twitter as Whites. Furthermore, online consumers in urban areas were more likely to use Twitter than those in the suburbs or rural areas.

The study sought to answer two important questions in regards to Twitter usage: First, who is using the popular social media platform? And secondly, what are they using for? Check out some of the results from the study below.

Who is Using Twitter?

Minorities: Only 5 percent of White Internet users said they use Twitter, topped by the full 18 percent of Hispanic respondents and 13 percent of black respondents did.

Urbanites: Twitter is used by 11 percent of online consumers in urban areas, but only 8 percent of those in the suburbs and 5 percent of those in rural areas...