The Top 5 Facebook Pages for Latinos

Fifty-two percent of Hispanics use Facebook at least weekly, spending an average of 29 minutes on social networking versus White Americans who spend 19 minutes. Even among Hispanic adults age 50 and over, Facebook has become their main online destination (via AARP ).

But what are marketers doing to leverage all of that social media use? Surprisingly not much. Multicultural marketers are experimenting and having a hard time trying to figure out what the Hispanic population wants in an online brand experience.

But the one's who are getting right are the ones who truly embrace the Latino culture and spirit. Check out some of these brand's who have really done a great job of capturing the needs and wants of Latino consumers.

1. éne.bé.a : A Facebook page for the NBA brand, re-branded for the Latino population
2. Being Latino: One of the first and only places for bi-cultural Latino's to express and talk about being Latino in America
3. Tu Pantene: A page that adds a cultural twist to understand the diverse needs of Hispanic women's hair
4. Toyota Latino: Ninety nine different decals with the names of Latin American countries and major cities are offered for free
5. AT&T Latino: Though it only has a fan base of about 1,500 so far, with some more focus, this Hispanic-centered campaign shows promise

The Hispanic population doesn't want to be singled out, but they do want to feel like they are apart of the conversation. These pages do a great job in addressing that need.

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